Get Your Revenues on the Right Path

Profitably grow your sales with certainty using data-driven segmentation.

Middle-market executives and their investors unearth the shortest, fastest route to increased sales and lower marketing costs with the guidance of Scout X, a data-enabled service created by the Sterling Woods Group.

Scout X works across both B2B and D2C businesses.

Companies who use Scout X:
Investors whose portfolio companies use Scout X:

Clients used Scout X to achieve these amazing results

0 %
increase in year-over-year sales growth
0 X

growth in revenue after product re-launch

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increase in online-sourced sales
0 %
reduction in customer acquisition cost
0 %
increase in customer lifetime value
Maybe this sounds familiar… 

You have an ambitious growth target and need to ensure you hit it…

Or you’ve missed a quarter or two and need to course-correct…

Or you’re a newly-hired executive and need quick wins to build trust and credibility…

Or you’ve tried every new digital strategy and never get winning outcomes…

Whatever your needs, Scout X helps leaders reliably deliver results, fast.

Scout X first helps you determine your best, most profitable customer types. Then it helps you focus your existing resources against those targets, optimizing your spend and delivering the most “bang for the buck.”

Our approach has been featured in:

Meet Scout X, our Flagship Product

Scout X guides you to a specific way of organizing your limited resources to consistently produce positive revenue results. It’s a proprietary, data-driven market segmentation and activation service that helps organizations grow profitably.

Scout X works by finding and using data to
Even if your data is lacking or missing altogether, Scout X evaluates your current reality, then goes out and gets you what you need

Our main practice areas

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Media and Information

For example: business media, consumer publishing, research, events, certification, training, e-learning

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Membership Businesses

For example: professional associations, business networking organizations, retail clubs

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B2B Software as a Service (SaaS)

For example: CRM, ERP, Marketing Automation, CDP, LMS

Business Services


For example: call centers, business process outsourcing, media buying, consulting, analytics, data brokers

Consumer Services

For example: subscription boxes, digital services (“the Uber of ___”)

What Customers Say About Scout X

Rob and his team are not "typical consultants." Their approach is strategic AND practical. We didn't just get a nice PowerPoint, we got results. Our team saw a 30X ROI from working hand-in-hand with them.

SAM REESE
Chief Executive Officer
Sterling Woods has allowed us to gain a deeper understanding of our customers through their rigorous analytical approach and provided us with a blueprint for future growth and success. In just a few months, we have been able to enjoy revenue growth with one of our key products.
Peter Madden
Chief Operating Officer
Working with Sterling Woods was the best decision we made this year. They had a real impact on our bottom line. Sure, they come with a lot of expertise, but the best part is the way they work collaboratively with my team. Sterling Woods gets everyone focused on the most important items and motivated to take action.
Stephanie Williford
Chief Executive Officer
If given the chance to wind back the clock, and now knowing what I know about working with Sterling Woods, I would certainly hire them again without hesitation. It has been a great experience of working alongside them and learning from them over the last year.
Brad Ring
Owner

Here’s a closer look at the three steps that will leapfrog you to market:

Segment

  • Develop hypotheses based on management interviews, data, analysis, and document review
  • Conduct primary research, including interviews and surveys
  • Quantitatively derive the segments; bring to life in an interactive workshop
  • Throughout this phase, suggest quick wins to implement asap

Activate

  • Co-create an action plan for each high-value segment
  • Experiment with new segment-specific ideas
  • Scale the winning pilots
  • Keep score with KPIs using the Ultimate Segment Scoreboard

Optimize

  • Track segment performance alongside you
  • Hold monthly workshops to analyze results and agree on upcoming goals and actions
  • Identify the consistent winners with advanced analytics – and nip misses in the bud
  • Facilitate making segment-specific thinking a staple of annual planning

To learn more about our fundamental beliefs, or to listen to our podcast—where CEOs discuss their own search for reliable organic growth strategies—check out our thought leadership materials.

When you can see the forest and the trees, everything improves.

Sterling Woods