Get Your Revenues on the Right Path
Don’t waste your marketing budget pursuing the wrong target audience. We help you find your high-value segments through low-cost experimentation.
Go-To-Market
We help middle-market companies find and execute the best go-to-market strategy with the guidance of data-driven customer segmentation.
Membership Strategy
We have extensive expertise advising clients on launching new memberships, improving existing memberships, and membership marketing strategies.
Who we work with:
Companies:
Investors whose portfolio companies use Scout X:
Our main practice areas
Media and Information
For example: business media, consumer publishing, research, events, certification, training, e-learning
Membership Businesses
For example: professional associations, business networking organizations, retail clubs
B2B Software as a Service (SaaS)
For example: CRM, ERP, Marketing Automation, CDP, LMS
What Customers Say
Meet Scout X, our Flagship Product
Scout X guides you to a specific way of organizing your limited resources to consistently produce positive revenue results. It’s a proprietary, data-driven market segmentation and activation service that helps organizations grow profitably.
- Uncover your best customers.
- Create, test, and implement sales, marketing, and product strategies tailored to your best customers’ needs.
- Drive results in weeks, not years.
Clients used Scout X to achieve these amazing results
growth in revenue after product re-launch
You have an ambitious growth target and need to ensure you hit it…
Or you’ve missed a quarter or two and need to course-correct…
Or you’re a newly-hired executive and need quick wins to build trust and credibility…
Or you’ve tried every new digital strategy and never get winning outcomes…
Whatever your needs, Scout X helps leaders reliably deliver results, fast.
Scout X first helps you determine your best, most profitable customer types. Then it helps you focus your existing resources against those targets, optimizing your spend and delivering the most “bang for the buck.”
Here's why proper market segmentation matters
Here’s a closer look at the three steps that will leapfrog you to market:
Segment
- Develop hypotheses based on management interviews, data, analysis, and document review
- Conduct primary research, including interviews and surveys
- Quantitatively derive the segments; bring to life in an interactive workshop
- Throughout this phase, suggest quick wins to implement asap
Activate
- Co-create an action plan for each high-value segment
- Experiment with new segment-specific ideas
- Scale the winning pilots
- Keep score with KPIs using the Ultimate Segment Scoreboard
Optimize
- Track segment performance alongside you
- Hold monthly workshops to analyze results and agree on upcoming goals and actions
- Identify the consistent winners with advanced analytics – and nip misses in the bud
- Facilitate making segment-specific thinking a staple of annual planning
To learn more about our fundamental beliefs, or to listen to our podcast—where CEOs discuss their own search for reliable organic growth strategies—check out our thought leadership materials.
When you can see the forest and the trees, everything improves.