Get Your Revenues on the Right Path

Don’t waste your marketing budget pursuing the wrong target audience. We help you find your high-value segments through low-cost experimentation.


We help middle-market companies find and execute the best go-to-market strategy with the guidance of data-driven customer segmentation.

Membership Strategy

We have extensive expertise advising clients on launching new memberships, improving existing memberships, and membership marketing strategies.

Who we work with:

Investors whose portfolio companies use Scout X:

Our main practice areas

noun_Newspaper_813839 (1)

Media and Information

For example: business media, consumer publishing, research, events, certification, training, e-learning


Membership Businesses

For example: professional associations, business networking organizations, retail clubs


B2B Software as a Service (SaaS)

For example: CRM, ERP, Marketing Automation, CDP, LMS

Our approach has been featured in:

What Customers Say

Rob and his team are not "typical consultants." Their approach is strategic AND practical. We didn't just get a nice PowerPoint, we got results. Our team saw a 30X ROI from working hand-in-hand with them.

Chief Executive Officer
Sterling Woods has allowed us to gain a deeper understanding of our customers through their rigorous analytical approach and provided us with a blueprint for future growth and success. In just a few months, we have been able to enjoy revenue growth with one of our key products.
Peter Madden
Chief Operating Officer
Working with Sterling Woods was the best decision we made this year. They had a real impact on our bottom line. Sure, they come with a lot of expertise, but the best part is the way they work collaboratively with my team. Sterling Woods gets everyone focused on the most important items and motivated to take action.
Stephanie Williford
Chief Executive Officer
If given the chance to wind back the clock, and now knowing what I know about working with Sterling Woods, I would certainly hire them again without hesitation. It has been a great experience of working alongside them and learning from them over the last year.
Brad Ring

Meet Scout X, our Flagship Product

Scout X guides you to a specific way of organizing your limited resources to consistently produce positive revenue results. It’s a proprietary, data-driven market segmentation and activation service that helps organizations grow profitably.

Scout X works by finding and using data to
Even if your data is lacking or missing altogether, Scout X evaluates your current reality, then goes out and gets you what you need

Clients used Scout X to achieve these amazing results

0 %
increase in year-over-year sales growth
0 X

growth in revenue after product re-launch

0 X
increase in online-sourced sales
0 %
reduction in customer acquisition cost
0 %
increase in customer lifetime value
Maybe this sounds familiar… 

You have an ambitious growth target and need to ensure you hit it…

Or you’ve missed a quarter or two and need to course-correct…

Or you’re a newly-hired executive and need quick wins to build trust and credibility…

Or you’ve tried every new digital strategy and never get winning outcomes…

Whatever your needs, Scout X helps leaders reliably deliver results, fast.

Scout X first helps you determine your best, most profitable customer types. Then it helps you focus your existing resources against those targets, optimizing your spend and delivering the most “bang for the buck.”

Here's why proper market segmentation matters

Here’s a closer look at the three steps that will leapfrog you to market:


  • Develop hypotheses based on management interviews, data, analysis, and document review
  • Conduct primary research, including interviews and surveys
  • Quantitatively derive the segments; bring to life in an interactive workshop
  • Throughout this phase, suggest quick wins to implement asap


  • Co-create an action plan for each high-value segment
  • Experiment with new segment-specific ideas
  • Scale the winning pilots
  • Keep score with KPIs using the Ultimate Segment Scoreboard


  • Track segment performance alongside you
  • Hold monthly workshops to analyze results and agree on upcoming goals and actions
  • Identify the consistent winners with advanced analytics – and nip misses in the bud
  • Facilitate making segment-specific thinking a staple of annual planning

To learn more about our fundamental beliefs, or to listen to our podcast—where CEOs discuss their own search for reliable organic growth strategies—check out our thought leadership materials.

When you can see the forest and the trees, everything improves.