The Sterling Woods Group helps private equity investors and C-suite executives of middle-market companies confidently move forward with data-informed sales and marketing strategies for rapid business growth.

Our team is a comprehensive mix of experienced data scientists and operational experts, so we have the unique ability to translate research findings into viable solutions. No shiny objects here — just proven end results that generate more revenue for your business.

Our Leadership Team

Rob Ristagno, Chief Executive Officer

Founder and CEO Rob Ristagno previously served as a senior executive at several private equity-owned businesses, including as COO of America’s Test Kitchen. He began his career at McKinsey & Company and has held roles in a variety of major organizations, including Visa, Pepsi and Comcast.

Rob’s focus has always been on embracing digital technology and data science to spur strategic growth. At the Sterling Woods Group, he and the team are passionate about helping clients grow sales organically by applying data science.

The author of A Member is Worth a Thousand Visitors and a regular keynote speaker at conferences around the world, Rob has been featured on ABC, NBC, CBS, Fox and Digiday. He holds degrees from the Harvard Business School and Dartmouth College and has taught at both Harvard and Boston College.

Rob lives outside Boston, Mass., with his wife, Kate, their daughter, Leni, and the family black lab, Royce.

Patrick Hereford, Chief Technology Officer

Patrick Hereford has spent his career combining business acumen with technological innovation. He has experience building software, integrating technology and performing advanced analytics for companies of all sizes, from startups to large enterprises.

Patrick has served in leadership roles at a number of companies, having spearheaded engineering efforts for Forward Financing and America’s Test Kitchen. He also has a background in developing marketing campaigns and designing and implementing market research.

Patrick holds a degree in civil engineering from the Massachusetts Institute of Technology and an MBA from Boston College’s Carroll School of Management.

Rebecca Donohue, Client Services

Rebecca Donohue is a sales and marketing expert with more than 22 years of experience on the agency side, including stints at FCB Chicago and Y&R/Wunderman.

Her clients have included corporate titans like AT&T, Johnson & Johnson, Nestle, Pfizer, Huggies, The Container Store and Kellogg's. Her areas of expertise include business services and software; retail, e-commerce, and CPG; and healthcare and biotech.

Dick Ryan, Business Development

Dick Ryan is a seasoned executive with over 40 years of experience in the publishing and media industries who utilizes his expertise to help companies with audience and database strategy, content and sales growth.

He has served in leadership roles at Publishers Press, The Magazine Channel, LSC Communications, Crain Communications and The IDEAlliance.

Michelle Rosen, Client Marketing Director

Michelle is a marketing specialist with over a decade of experience in digital marketing, automation and analytics.

With a BA from Cornell University, she has expertise in maintaining marketing campaign analytics, writing content for award-winning websites, designing and executing email marketing strategies, coordinating webinar series and administering CRM systems.

Nichole Williams, Client Services

Nichole Williams brings more than 17 years of experience in sales and marketing, on both the client and agency sides, to her role at the Sterling Woods Group.

She has worked with globally recognized brands such as McDonald's, KFC, Neutrogena and Long John Silver’s, and her areas of expertise include retail, e-commerce and CPG; business services and software; and healthcare and biotech.

Amanda Rodhe headshot

Amanda Rodhe, Research and Content

Amanda Rodhe has nearly a decade of experience in marketing writing and content creation. She has worked with B2B and B2C clients across industries, including small business lending, investment banking, positive psychology, marketing and career consulting.

Jeremy Spurr, Advisory Board Member

Jeremy has 15 years experience in leading product design for startup companies.

Our Proven Approach

We fuel reliable revenue growth for middle-market companies, fast. How do we do it? 

First, we uncover data-based insights about your very best customers — insights that are hidden within your existing data just waiting to be discovered. Then, we use that knowledge to boost your current sales and marketing efforts and create successful go-to-market strategies. We work as part of your team to help grow your business.

Join Our Team

We’re problem solvers, detectives and experimenters who crave knowledge and dive into data to discover actionable insights. 

We’re teachers who help clients learn and build their own capabilities. 

We’re a team guided by principles of kindness, honesty and integrity in everything we do. 

Interested in joining us? View our current openings below. To apply, send your CV and cover letter to

Data Scientist

Principal Consultant, Sales & Marketing

Marketing Operations Specialist