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Driving Growth by Identifying the Root Cause of Customers’ Pain
John Campbell, CEO of Cambium Learning Group, believes that the American education system is fundamentally flawed. Our students and teachers are not respected, taken care
How to Unlock Growth Through Listening
Zvia Schoenberg is passionate about education. She credits her interest in the field to her own experience as a student in Philadelphia at one of
How to Identify and Serve Your Niche
As a smart, ambitious business owner, it can be tempting to try to tackle every problem in your industry. You may be adept at identifying
Simple Steps to Accelerate Your Marketing Strategy
Jason Davis is passionate about the promise of data science and analytics. He went to school for it, earning a BS in computer science and
Data Versus Intuition in Business and…Love?
Sam Yagan has had an incredibly successful career. He co-founded SparkNotes with several Harvard classmates. In early adulthood, he co-founded the dating website OkCupid. When
Using Customer Data and Experimentation to Build a Winning Strategy
How do you know what your customers need? And how do you create offerings that really address their pain points? These questions can feel overwhelming