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Choose the Technology Last
Software investments can be game changing, but only if they’re supported by a strong strategic framework.
How to activate your buyer personas
Don’t let your buyer personas languish in a slide deck somewhere. “Mary Marketer” and “Clark COO” aren’t doing any good just sitting in the shared
Put Your Buyer Personas to the Test
How to validate your Ideal Customer Profile and Buyer Personas using paid social and search.
Making the Business Case for CSR and DEI
Joseph Fung is a serial entrepreneur who already had a passion for CSR and DEI when he co-founded his fifth company, Uvaro. As an organization
Moving from Features and Function To Vision
When you ask Matthew Scullion, CEO and co-founder of Matillion, what his company’s vision statement is today, he’ll answer that it is “to make the
2021’s Top 10 Episodes of the CEO Campfire Chat
We started the CEO Campfire Chat as a way to connect with leaders at the outset of COVID. There was no playbook, and we wanted