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Finding the Right Email Cadence
Managing email communications can be a source of stress for businesses, even in the best of times. If you email your list too infrequently, they

Combatting Zoom Fatigue: Tips for Getting Everyone Engaged Virtually
In mid-March, we suddenly found ourselves working from home. While some teams had been distributed all along, many more had to adjust very quickly to

Why You Should Increase Your Digital Ad Spend Right Now
Many companies are freezing or cutting marketing budgets right now. Even the big guys like Google are reducing spend and freezing hiring. In times of

Contributing to Your Community in the Time of COVID-19
Our team at the Sterling Woods Group has been hosting bi-weekly Campfire Chats for our community of executives throughout the COVID-19 crisis. We’re all leading

Preparing to Reopen for Business
Most of the United States went into some form of shelter in place in early- to mid-March. That means we’re coming up on two months

Managing in Uncertain Times: A Roundup of Advice for Seeing Your Business Through the Coronavirus Pandemic
The coronavirus crisis has created a great deal of instability around the world. For those of us leading organizations, it means changes to every facet