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The Sterling Woods Group Announces Partnership with Dick Ryan
Experienced Executive to Guide Business Development Strategy NEWTON, Mass. March 2, 2020. – The Sterling Woods Group, a management consulting firm focused on data-driven insights
Why You Can’t Forget About Small Data
The phrase “big data” has been on the lips of every executive for several years now. Breathless presentations at conferences and glowing articles in business
The Importance of Tracking Customers Across the Marketing and Sales Funnel
When it comes to tracking customer behavior, some businesses only focus on that critical moment: immediately before, during, and after the sale. And of course,
Let Us Introduce You to Scout
At the Sterling Woods Group, we’re dedicated to helping our clients find sustainable ways to grow revenue while reducing risk. How are we able to
Using Segmentation to Improve Your Marketing ROI
Data has changed the way we approach so many things in business. From product creation to customer retention to inventory management, data can improve efficiencies
How B2Bs Use Data Science to Grow Revenues
You’ve read the publications tossing around the big business buzzwords; things like predictive analytics, artificial intelligence, and machine learning. You’ve maybe even tried to incorporate