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Saving Meal Kits: Our Suggestions for Course Correcting a Struggling Industry
Just a few years ago, meal kits were the hot, new trend in food. Investors were throwing checks at the startups in the space, consumers
Quantity versus Quality Leads: The Age-Old Sales and Marketing Debate
Let me guess. Your sales and marketing teams fight about leads. Your sales team complains that the leads generated by marketing are low quality, while
10 Stats That Demonstrate the Power of Segmentation
There are very few things in business that lower risks while increasing returns. Segmentation is one of those “free lunches,” and that’s why we are
The Risks and Rewards of AI
Many in the business world have been abuzz about AI technology. Some have hailed it as a magic bullet. Others disparage it as a menace
Applying E-Commerce Principles to Sales Process Engineering
In the past, B2Bs would never have considered trying to model their sales processes after what B2Cs do. After all, selling to businesses is an
What B2B Companies Can Learn from Black Friday and Cyber Monday
While most people in the US are stuffing and basting the bird, preparing sweet potato casseroles, and baking pecan pies, retailers are preparing for two