Our blog
Using Segmentation to Improve Your Marketing ROI
Data has changed the way we approach so many things in business. From product creation to customer retention to inventory management, data can improve efficiencies
How B2Bs Use Data Science to Grow Revenues
You’ve read the publications tossing around the big business buzzwords; things like predictive analytics, artificial intelligence, and machine learning. You’ve maybe even tried to incorporate
Saving Meal Kits: Our Suggestions for Course Correcting a Struggling Industry
Just a few years ago, meal kits were the hot, new trend in food. Investors were throwing checks at the startups in the space, consumers
Quantity versus Quality Leads: The Age-Old Sales and Marketing Debate
Let me guess. Your sales and marketing teams fight about leads. Your sales team complains that the leads generated by marketing are low quality, while
10 Stats That Demonstrate the Power of Segmentation
There are very few things in business that lower risks while increasing returns. Segmentation is one of those “free lunches,” and that’s why we are
The Risks and Rewards of AI
Many in the business world have been abuzz about AI technology. Some have hailed it as a magic bullet. Others disparage it as a menace