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The Risks and Rewards of AI
Many in the business world have been abuzz about AI technology. Some have hailed it as a magic bullet. Others disparage it as a menace
Applying E-Commerce Principles to Sales Process Engineering
In the past, B2Bs would never have considered trying to model their sales processes after what B2Cs do. After all, selling to businesses is an
What B2B Companies Can Learn from Black Friday and Cyber Monday
While most people in the US are stuffing and basting the bird, preparing sweet potato casseroles, and baking pecan pies, retailers are preparing for two
Using a Universal Customer View to Grow Your Business
Most organizations today understand the importance of collecting data on their customers. Many businesses, though, struggle to unify their data in a meaningful way. Data
Using Data to Shorten Your E-Commerce Sales Cycle
E-commerce has increasingly become a part of most business’s revenues. While you’ve likely seen obvious examples of this from traditional retailers, companies in other industries
Finding Your Best Customers in the Data
If you run a business, you probably think you know your ideal customers. You imagine the traits they have in common and why it is