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Using a Universal Customer View to Grow Your Business
Most organizations today understand the importance of collecting data on their customers. Many businesses, though, struggle to unify their data in a meaningful way. Data
Using Data to Shorten Your E-Commerce Sales Cycle
E-commerce has increasingly become a part of most business’s revenues. While you’ve likely seen obvious examples of this from traditional retailers, companies in other industries
Finding Your Best Customers in the Data
If you run a business, you probably think you know your ideal customers. You imagine the traits they have in common and why it is
Don’t Be Scared of Analytics: A Seven Step Plan
This article is the final piece in a four-part series on the digital superfecta: the four things all companies must get right in order to
Product Management: 10 Question Challenge
This article is the third in a four-part series on the digital superfecta: the four things all companies must get right in order to maximize
Welcome to the New SterlingWoods.com
The team at Sterling Woods Group has always been passionate about helping our clients discover new, exciting ways to grow their businesses by leveraging what