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Discounting Is Dead. Here’s What to Do Instead.
Everyone loves a good bargain. Getting the best product for a great price is a nice feeling. And in today’s digital age, it’s easier than
Hiring for Digital Roundup
If you’re ready to adjust your business model to be more digitally-focused, it’s time to recruit a digitally-focused team, too. How do you cherry-pick the
How to Get the Most Out of Your Dashboard
Do you have a dashboard for your business yet? If you do have one, is it working to its fullest potential? If your answer to
Free Lunch: The Power of Segmentation
I remember a business school professor proclaiming, “diversification is the only free lunch.” He meant that diversification is the only technique in finance that simultaneously
Do You Need a CDP?
As marketers collect more and more data, managing and integrating it all has become increasingly difficult. The need to streamline all the pieces and parts
How Data Empowers Teams to Confidently Make Decisions
We’ve all had days where we wished we had psychic abilities. “If only I’d have known there would be a traffic jam on Route 95,