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Free Lunch: The Power of Segmentation | The Sterling Woods Group

Free Lunch: The Power of Segmentation

I remember a business school professor proclaiming, “diversification is the only free lunch.” He meant that diversification is the only technique in finance that simultaneously

Do You Need a CDP? | The Sterling Woods Group

Do You Need a CDP?

As marketers collect more and more data, managing and integrating it all has become increasingly difficult. The need to streamline all the pieces and parts

Investing in Data Analytics | The Sterling Woods Group

Investing in Data Analytics

As you’ve probably figured out by now, we’re huge proponents of the value of investing in data analytics. Good data can help you develop new