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Hiring for Digital Roundup

If you’re ready to adjust your business model to be more digitally-focused, it’s time to recruit a digitally-focused team, too. How do you cherry-pick the

Free Lunch: The Power of Segmentation | The Sterling Woods Group

Free Lunch: The Power of Segmentation

I remember a business school professor proclaiming, “diversification is the only free lunch.” He meant that diversification is the only technique in finance that simultaneously

Do You Need a CDP? | The Sterling Woods Group

Do You Need a CDP?

As marketers collect more and more data, managing and integrating it all has become increasingly difficult. The need to streamline all the pieces and parts