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What Digital Can Do for Your Customer Experience
Today’s business owners understand the challenges inherent in operating a company in the digital world. You compete not just with the store down the street,
Force #4: Measure and Experiment
In 2018, we published a book entitled A Member Is Worth a Thousand Visitors. The book is anchored by a discussion of the five forces
Shifting to Digital: 5 Ways to Make Change Easier For Your Team
The constantly-evolving digital landscape means that businesses across industries are experiencing seismic shifts. Business models are being challenged, disruptive startups are snapping up market share,
Force #5: Create Bandwidth
In 2018, we published a book entitled A Member Is Worth a Thousand Visitors. The book is anchored by a discussion of the five forces
What Would You Say You Do Here? 5 Steps to Clarify Your Paid Digital Membership’s Value Proposition
One of my favorite parts of the movie Office Space is when the deadpan consultants are brought in to interview Initech employees. They begin each
How to Interview for Digital People
We’ve written at length about the need for businesses to undergo a digital transformation. But enacting change is easier said than done! Adjusting your business