Our blog
Why Selling Professional Services Differs From Product-Based Sales
When Greg Alexander successfully sold his consulting firm in 2017, he thought he was headed into early retirement. After some downtime, though, Greg found himself
What Is a Go-To-Market Strategy, and Why Do You Need One?
At Sterling Woods, we have a simple working definition of go-to-market strategy. A go-to-market strategy answers these four questions: Who are we targeting? What problem
The Role of Self-Awareness in Succession Planning
Brian Roland founded Abenity nearly 15 years ago with his brother, Mark. Brian had worked sales jobs before, and while he’d been successful, he felt
Your Founder Is Not Your Market: Finding Product-Market Fit
It’s a story we often hear on the CEO Campfire Chat podcast. A founder faces a problem in their life. They search for a solution
Building Trust With a Growing Audience
In our digital world, verifying that someone is who they say they are can be challenging. Kaarel Kotkas, CEO and founder of Veriff, noticed that
Making Complex Data Actionable With Segmentation
Kermit Randa has served as an executive at a number of B2B software organizations. In every business he steps up to lead, he finds that