You’ve certainly heard the buzzword “predictive analytics,” but how many of you have actually harnessed the power of predictive analytics to improve your bottom line? Prediction Drives Performance Research from the management consulting firm Bain shows companies that use advanced analytics are twice as likely to be in the top 25% of their market than …
Most media executives and publishers know they need to launch new revenue streams to survive, but a major challenge is finding the time to do so. This struggle is not limited to just the media world. In fact, if you go to amazon.com and search for “time management,” you will find over 59,000 products for …
Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I have made pdf’s of all my articles but no one is downloading them.” …
