In the last article, I discussed the importance of innovation and new product development. If you aren’t growing, you’re dying – innovate or die! Now, let’s talk more about how to launch new revenue streams. At The Sterling Woods Group, we developed a New Product Development (“NPD”) process tailored specifically for content companies. This process …
Innovate and Survive: Our New Product Development Framework Read More »
“In this world you’re either growing or you’re dying so get in motion and grow.” –Lou Holtz, Football Coach I like to ask media CEOs what their top growth priorities are. Many seem to focus on finding growth through optimization levers. How can we get just a few more subscribers to our existing publication using …
Innovate or Die: New Product Development for Media Companies Read More »
Using micropayments to monetize content is a hot topic. Micropayments require consumers pay just a few cents to access each piece of content. Blendle, a “Spotify, a Netflix, an iTunes for journalism” has gotten a lot of press as a leader in micropayments. Subscribers pay between 9 and 49 cents for each article they read …
