When working with clients, we often go back to a core question: “What problem are you solving for your audience?” This is a question most people can answer fairly easily. “Learn how to garden.” “Learn how to sell to doctors.” “Get data on prices in my market.” This is necessary – but not sufficient – …
On Sunday night, we saw Paul McCartney perform at Fenway Park – what an amazing show. Paul can still entertain a crowd – and you can’t go wrong by throwing in some pyrotechnics and a guest appearance from the Patriots’ Rob Gronkowski, who danced along to Helter Skelter. Before the show, my brother-in-law reminded me …
The Sterling Woods Group’s Proprietary Framework To Develop A New Product Development Mission Statement Behold the power of setting goals, writing them down, and communicating them broadly. A study by professor Gail Matthews showed executives who shared written goals were twice as successful as those who thought about their goals, but did not write them …
