The Survey Results Are In! We surveyed adults about their attitudes toward paying for digital content. Here is what the survey found: There is still a gap in willingness to pay between digital movies/tv and journalistic content (i.e., from newspapers, magazines, or digital media companies) However, there is a sizable portion of the population willing to pay for digital …
Consumer Attitudes Toward Paying for Digital Content Read More »
At Cook’s Illustrated, we would survey our audience religiously. Readers would often tell us they wanted “healthy” and “low-fat” recipes, but when we published healthy, low-fat recipes, we’d learn in follow-up surveys that the readers wouldn’t actually make these foods. This is an example of what behavioral economists would call the “social desirability bias.” People …
Why is Innovation in Content Companies So Hard? Read More »
Are you on advertising life support? It’s time to start thinking about additional revenue streams. If you’re focused on print advertising, be aware that 35% of ad spend in print has evaporated over the past five years. If you’re thinking you can make it up on the web, take note that pricing has declined by …
