Month: August 2016

Consumer Attitudes Toward Paying for Digital Content

The Survey Results Are In! We surveyed adults about their attitudes toward paying for digital content. Here is what the survey found: There is still a gap in willingness to pay between digital movies/tv and journalistic content (i.e., from newspapers, magazines, or digital media companies) However, there is a sizable portion of the population willing to pay for digital …

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Why is Innovation in Content Companies So Hard?

At Cook’s Illustrated, we would survey our audience religiously. Readers would often tell us they wanted “healthy” and “low-fat” recipes, but when we published healthy, low-fat recipes, we’d learn in follow-up surveys that the readers wouldn’t actually make these foods. This is an example of what behavioral economists would call the “social desirability bias.” People …

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