Month: October 2016

Digital Trends: MPA Interview With The Sterling Woods Group

Digital Trends: An MPA Interview with The Sterling Woods Group

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Digital trends include diversification of digital revenue streams, charging for premium content, and continued challenges with the ad model Rob Ristagno, CEO of The Sterling Woods Group, shares his thoughts on the future of digital media, and makes the following points: “Winning requires diversification of digital revenue streams. I firmly believe publishers have a major …

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What Publishers Can Learn from Content Marketing Institute’s 2017 Survey

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The State of Content Marketing – Content Marketing Institute’s 2017 Survey If you’re not sure what Content Marketing is, stop everything and read this article! If you use content marketing, read on for the state of the union to pick up some ideas on how to increase your effectiveness. Content marketing entails distributing valuable, relevant, …

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