Month: February 2017

Close the Subscription Gap | Sterling Woods Group & Wallit

How to Close the Subscription Gap and Turn Free Users Into Subscribers

This week’s article comes from Tim Hunter of Wallit, a tool publishers use to monetize their content. What Is the Subscription Gap? If you’re anything like your colleagues and competitors, your publication has fewer paying subscribers than it does free users. This is an issue many publishers face, regardless of size. The goal, of course, …

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The Value of Predictive Content | Sterling Woods Group

The Value of Predictive Content

What would happen to your marketing ROI if you always knew the right content to create for your target audience? Predictive analytics provides valuable insights for many applications, and content is no exception. Predictive content uses a data-driven approach to identify popular content trends, optimize the creation process, and reach your customers in ways that …

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