This week’s article comes from Tim Hunter of Wallit, a tool publishers use to monetize their content. What Is the Subscription Gap? If you’re anything like your colleagues and competitors, your publication has fewer paying subscribers than it does free users. This is an issue many publishers face, regardless of size. The goal, of course, …
How to Close the Subscription Gap and Turn Free Users Into Subscribers Read More »
Last weekend, my wife and I finally got around to seeing The Founder. The film, starring Michael Keaton, chronicles the real-life story of Ray Kroc and the building of the McDonald’s empire. It’s an entertaining movie with good acting. I’d recommend it whether you are in business or not. For those unfamiliar with the story, …
Three Entrepreneurial Lessons From “The Founder” Read More »
What would happen to your marketing ROI if you always knew the right content to create for your target audience? Predictive analytics provides valuable insights for many applications, and content is no exception. Predictive content uses a data-driven approach to identify popular content trends, optimize the creation process, and reach your customers in ways that …
