Close the Subscription Gap | Sterling Woods Group & Wallit

How to Close the Subscription Gap and Turn Free Users Into Subscribers

This week’s article comes from Tim Hunter of Wallit, a tool publishers use to monetize their content. What Is the Subscription Gap? If you’re anything like your colleagues and competitors, your publication has fewer paying subscribers than it does free users. This is an issue many publishers face, regardless of size. The goal, of course, …

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