The predictive analytics market is growing at a torrid pace, and there’s no sign of stopping. It’s expected to continue at the rate of about 21% per year for the next five years so that in 2022, it will be an $11 billion industry. What’s all the fuss about? Simply put, companies that use predictive …
Predictive Analytics & You: How to Make Data Work for Online Publishers Read More »
Protect Your Renewal Revenue Companies with subscription-based businesses often unnecessarily lose money because their payment processing practices are not robust enough to support their business. In fact, according to Mastercard, decline rates for recurring card billings average 25-30%. And our experience has been companies are leaking at least 12-20% of recurring revenue potential if they …
Recently, the folks at Niche Media held their first “Super Niche” Conference in Charlotte, NC. These are always great events to take the pulse of the niche publishing community. Here are the three trends I spotted. 1. Publishers need to provide native advertising. As Google and Facebook dominate advertisers’ digital budget, publishers have a unique …
The State of Niche Media: 6 Perspectives from the Super Niche Conference Read More »
