You’ve most certainly heard other content creators and publishers mention data journalism, especially if you following any coverage of the 2016 presidential election last year. But is data journalism part of your strategy? Should it be? In truth, data journalism is a bit of a buzz term. As such, there are a lot of different …
It’s hard to keep up with all the content you love. We live in a largely post-RSS feed world, where we spend more time Googling the specific answers we need rather than subscribing to a single source for it. So if you’ve missed what’s been going on with the Sterling Woods blog lately, here’s the …
Been Living Under a Rock? Catch Up on the Sterling Woods Blog! Read More »
How much online shopping did you do last year? Do you lean towards brick-and-mortar purchases, or do you occasionally use the Amazon app on your phone? Maybe you realized the power of e-commerce when you purchased presents for the entire holiday season from the comfort of your couch. Or, maybe you’re a true online shopping …
Digital Media Takeaways from Pew Research Center’s Study on E-Commerce Read More »
Does your content inform or educate? What’s the difference, and why does it matter? Passive content, or content that is meant to inform, helps to build brand awareness. It can boost your rankings on search engines and serve as an entry point for your sales funnel. But passive content can’t do very much to convert …
Content Monetization Strategy: How Results-Driven is Your Content? Read More »
