Content Monetization Strategy: Do you focus on results-driven content?

Content Monetization Strategy: How Results-Driven is Your Content?

Does your content inform or educate? What’s the difference, and why does it matter? Passive content, or content that is meant to inform, helps to build brand awareness. It can boost your rankings on search engines and serve as an entry point for your sales funnel. But passive content can’t do very much to convert …

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