Month: June 2017

What HubSpot's State of Inbound 2017 Means for Digital Media

What HubSpot’s State of Inbound 2017 Means for Digital Media

HubSpot recently released its State of Inbound 2017 Report. It’s chock-full of curious and incredible insights about top-to-bottom alignment, roadblocks faced by marketing and sales teams, and emerging trends in inbound marketing. The complete report is 46 pages long, and while you can certainly unpack it in its entirety if you’d like, we’ve compiled some …

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SIPA Conference 2017 Summary | Sterling Woods Group

Takeaways from Specialized Information Publishers Association 2017 SIPA Conference

Publishers from around the world converged on Washington, D.C., for the 41st Annual SIPA Conference, with one major theme in mind: Grow Now. In case you missed it, here’s what the conference organizers said were some of the main takeaways from the event. Women in the Workplace and Membership Models Elizabeth Peterson, President of H3.Group, recognized …

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Driving Paid Digital Content: Tradeoffs Across Various Trial Models

If you’ve ever gone fishing, you know that when you hook a fish, you need to reel it in quickly. But not too quickly, either. Moving too fast or not fast enough can cause you to lose your catch entirely. Subscription conversions are a lot like catching a big fish. In order to monetize your …

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