The secret to creating a winning business model in publishing is knowing what content to create and then when and how to offer it to readers to encourage them to move through your funnel, growing from casual visitor to dedicated subscriber. In this roundup, we’ll show you how to create a robust product offering and …
As a publisher, your business is nothing without an audience. Building up a strong customer base and serving up the right kind of work for them to read, follow, and watch is critical to monetizing your content. In this roundup, you can read some of our best content for building a strategy that is customer-centric: …
Analytics is why I love the digital world – everything you do is measurable! You can run an experiment, measure the results, analyze what worked and did not work, course correct, then try again. It’s a virtuous cycle. In this roundup, learn from other businesses’ (including Sterling Woods) experiences with predictive analytics, dashboards, and more. …
Product Management is full ownership of a product or service through its entire lifecycle. Product Management cuts across ideation, development, launch, ongoing marketing and sales, and constant and never-ending improvement. In this roundup, you’ll start by auditing your current product management strategy, then set new goals to get you on the road to launching new …
