Month: October 2017

How Big Tech Companies like Google, Facebook, and Apple Affect Content Publishers

Trick or Treat? How Big Tech Companies Help and Hurt Content Businesses

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This Halloween season are you being tricked or treated by companies like Facebook and Google? Here’s what the latest news and research has to say about how Big Tech’s policies and algorithms are helping—and sometimes hurting—content publishers of all sizes. Trick: Google’s Ad Blocker Will Disrupt Revenue For publishers who still rely on ad dollars …

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Hiding Behind the Paywall: What Content Customers Will Pay For

Free, Marketing Strategy, Paywall / By

Niche publishers tend to have a lot of fear about hiding any of their content behind a paywall. I often hear the same concerns over and over from my clients. Perhaps you’re hitting one of these mental roadblocks right now yourself. But first and foremost, these fears are myths we can debunk. 1. No one …

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Research These 4 Things Before You Monetize Your Content | The Sterling Woods Group

Research These 4 Things Before You Monetize Your Content

Free, Marketing Strategy, Product Management / By

This Spring, I’ll be publishing a new book entitled A Member Is Worth a Thousand Visitors: A Proven Method For Making More Money Online.  The book is anchored by a discussion of the five forces of online revenue growth through memberships. My team and I identified these forces over the past two and a half years …

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Five Takeaways from the 2017 Niche Digital Summit | The Sterling Woods Group

Five Takeaways from the 2017 Niche Digital Summit

Data Analytics, Free, Marketing Strategy / By

At the end of September, niche publishers from all over met in Chicago for the 2017 Niche Digital Summit to discuss hands-on strategy, tactics, and insights to help publishers “do” digital better and stronger in order to drive online revenues. In case you missed it, here’s what conference experts and attendees said were some of …

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What Business Are You Really In? | The Sterling Woods Group

What Business Are You REALLY In?

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Whenever you’re formulating a strategy, it’s important to know precisely what business you’re really in. Here’s what I mean: Nike isn’t in the sneaker business; it’s really in the aspiration business. All State isn’t in the insurance business; it’s really in the security-for-your-family business. Disney isn’t in the movie business; it’s really in the unforgettable …

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