What Business Are You Really In? | The Sterling Woods Group

What Business Are You REALLY In?

Whenever you’re formulating a strategy, it’s important to know precisely what business you’re really in. Here’s what I mean: Nike isn’t in the sneaker business; it’s really in the aspiration business. All State isn’t in the insurance business; it’s really in the security-for-your-family business. Disney isn’t in the movie business; it’s really in the unforgettable …

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