Month: November 2017

4 Major Takeaways From The Business Information & Media Summit | BIMS 2017 | The Sterling Woods Group

4 Major Takeaways From The Business Information & Media Summit

Free, Product Management / By

From November 13-15, business information professionals from around the country gathered in Fort Lauderdale, Florida for the fourth annual Business Information & Media Summit, hosted by Connectiv, SIPA, and InfoCommerce Group. After the conference, I chatted with some thought leaders to get their take on the most important trends in the specialized information industry. Below …

4 Major Takeaways From The Business Information & Media Summit Read More »

Takeaways from the HubSpot 2017 Content Trends Report | The Sterling Woods Group

5 Publishing Takeaways from HubSpot’s Content Trends Report

Free / By

Last week, after surveying 3,000 consumers across demographics, HubSpot released a 2017 Content Trends Report exploring what types of content and which online channels best attract people’s time and attention. To save you some time, I’ve unpacked five striking insights for digital publishers here. 1. When and How Your Audience Is Online Matters With brands …

5 Publishing Takeaways from HubSpot’s Content Trends Report Read More »