Month: January 2018

Customer-Centric Innovation Case Studies | Sterling Woods Group

The Key to Innovation Is to Make It Customer-Centric [3 Case Studies]

Innovation in content companies is hard. While there are many factors that prevent publishers from pursuing content evolution and product development, a major roadblock is that they simply lose sight of what matters most: the needs of their customers. In fact, a study by Harvard Business School showed that in the US, 85% of new …

The Key to Innovation Is to Make It Customer-Centric [3 Case Studies] Read More »

How to Make Money Online Once Google Starts Blocking Your Ads

There are big changes coming down the line for online publishers in 2018. As more and more large publishers move to diversify their revenues and as digital ad growth slows even for industry giants, organizations at the top of the advertising food chain are exploring how to keep businesses profitable. Perhaps the greatest sign of …

How to Make Money Online Once Google Starts Blocking Your Ads Read More »