Innovation in content companies is hard. While there are many factors that prevent publishers from pursuing content evolution and product development, a major roadblock is that they simply lose sight of what matters most: the needs of their customers. In fact, a study by Harvard Business School showed that in the US, 85% of new …
The Key to Innovation Is to Make It Customer-Centric [3 Case Studies] Read More »
The beginning of a new year is the perfect time for reflection. What worked for your business’s bottom line last year? How can you pivot to boost your revenue or product offering this year? After working with dozens of brands in 2017, I noticed three common threads with online businesses. If you’re looking for strategies …
3 Strategic Moves to Grow Your Digital Revenue in 2018 Read More »
There are big changes coming down the line for online publishers in 2018. As more and more large publishers move to diversify their revenues and as digital ad growth slows even for industry giants, organizations at the top of the advertising food chain are exploring how to keep businesses profitable. Perhaps the greatest sign of …
How to Make Money Online Once Google Starts Blocking Your Ads Read More »
