Month: February 2018

Rethinking News: The New York Times Digital Subscriptions Explosion | Sterling Woods Group

Rethinking News: Inside The New York Times Digital Subscriptions Explosion

For years now, pundits have been sounding the death knell for traditional media. But in 2017, the New York Times did something truly phenomenal. They made 60% of their annual profit from subscriptions. Due largely to a huge increase in digital subscriptions, the publishing giant surpassed the $1 billion revenue mark for total subscriptions. Putting …

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Use the Fogg Behavior Model to Increase Online Conversions | Sterling Woods Group

Use the Fogg Behavior Model to Increase Conversions Online

The Fogg Behavior Model was created by Dr. BJ Fogg, a behavior scientist and Computer Science professor from Stanford University. It explains how three distinct elements must interact in order for any specific behavior to occur. When a behavior isn’t initiated, you can bet that it’s because one or more of the three elements—Motivation, Ability, …

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