I’m excited to announce that I’ll be publishing a book in Spring 2018! Entitled A Member Is Worth a Thousand Visitors: A Proven Method For Making More Money Online, it will show you how to take a strong audience and outstanding content and monetize them by creating digital memberships. These memberships will be so compelling …
Coming Soon: A Member Is Worth a Thousand Visitors Read More »
For years now, pundits have been sounding the death knell for traditional media. But in 2017, the New York Times did something truly phenomenal. They made 60% of their annual profit from subscriptions. Due largely to a huge increase in digital subscriptions, the publishing giant surpassed the $1 billion revenue mark for total subscriptions. Putting …
Rethinking News: Inside The New York Times Digital Subscriptions Explosion Read More »
An Interview with Ebner Publishing CEO, Gerrit Klein If you’ve been paying any attention at all the world of publishing in the last decade, it’s clear that the model is beyond broken. Focusing on display advertising is a thing of the past. Multiple platforms are even blocking and limiting ads they deem invasive or annoying …
The Fogg Behavior Model was created by Dr. BJ Fogg, a behavior scientist and Computer Science professor from Stanford University. It explains how three distinct elements must interact in order for any specific behavior to occur. When a behavior isn’t initiated, you can bet that it’s because one or more of the three elements—Motivation, Ability, …
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