Month: June 2018

How the New York Times Is Revolutionizing the Standalone Subscription, Again | The Sterling Woods Group

How the New York Times Is Revolutionizing the Standalone Subscription, Again

Free, Marketing Strategy / By

Back in 2011, The New York Times was in trouble. With revenue and profit falling, they recognized that they were being dragged down by their print-centric model and decided to refocus their efforts online. In the past six years, they’ve grown their online subscriptions at a breakneck pace; in 2017, online subscriptions accounted for $340 …

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Key Takeaways from the 42nd Annual SIPA Conference | The Sterling Woods Group

Media Experts Weigh in on Trends at SIPA Conference

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From June 5-7, specialized publishing professionals gathered in Washington, D.C. for the 42nd annual SIPA Conference. There, they discussed the latest industry trends, shared best practices, and heard from keynote speakers who are finding innovative ways to survive in this ever-changing business. I reached out to my colleagues after the conference and asked them for …

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What Drives Subscribers, In Their Own Words | The Sterling Woods Group

What Drives Subscribers, In Their Own Words

Conversion, Free, Paywall / By

As a content creator, you understand the time and effort that goes into creating a valuable and thoughtful product. It’s your livelihood, it’s something you’re passionate about, and it’s likely something you sometimes struggle to monetize. The digital display ad market is not a viable way forward for publishers. With advertisers dedicating their dollars and …

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