Month: September 2018

The Five Moves That Make or Break CDP Implementation | The Sterling Woods Group

The Five Moves That Make or Break CDP Implementation

Customer Data Platforms have been generating a lot of buzz. It’s understandable that you’d want to move quickly to get in on this latest technology. But as with most big decisions in life, it’s important to do your research on CDPs before leaping in headfirst. There are a number of factors to consider when implementing …

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How to Harness the Power of CDPs to Drive Revenue | The Sterling Woods Group

How to Harness the Power of CDPs to Drive Revenue

It’s likely that, over the past few years, you’ve heard the hype around Customer Data Platforms (CDPs). It’s also likely that by now you have a basic understanding of a CDP and its capabilities. (If not, here’s the definition set forth by the Customer Data Platform Institute.) It’s also possible that you’re skeptical about this …

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