Customer Data Platforms are capable of doing an incredible amount of good for your business. As Christi Eubanks from Gartner notes, “The role of the CDP is not to store the data, but to act as the connective tissue between multiple marketing tools and conduct the orchestration across web, mobile, email, social and more.” Different …
Customer Data Platforms have been generating a lot of buzz. It’s understandable that you’d want to move quickly to get in on this latest technology. But as with most big decisions in life, it’s important to do your research on CDPs before leaping in headfirst. There are a number of factors to consider when implementing …
The Five Moves That Make or Break CDP Implementation Read More »
It’s likely that, over the past few years, you’ve heard the hype around Customer Data Platforms (CDPs). It’s also likely that by now you have a basic understanding of a CDP and its capabilities. (If not, here’s the definition set forth by the Customer Data Platform Institute.) It’s also possible that you’re skeptical about this …
How to Harness the Power of CDPs to Drive Revenue Read More »
At the Sterling Woods Group, we’re hereby declaring September Customer Data Platform month! All month long, we’ll be sharing our insight into this exciting new technology that’s been a hot topic in the marketing community. We’re here to say that CDPs are more than just a flash in the pan; when used correctly, they can …
