How to Harness the Power of CDPs to Drive Revenue | The Sterling Woods Group

How to Harness the Power of CDPs to Drive Revenue

It’s likely that, over the past few years, you’ve heard the hype around Customer Data Platforms (CDPs). It’s also likely that by now you have a basic understanding of a CDP and its capabilities. (If not, here’s the definition set forth by the Customer Data Platform Institute.) It’s also possible that you’re skeptical about this …

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