Selecting the Right CDP for Your Business | The Sterling Woods Group

Selecting the Right CDP for Your Business

Customer Data Platforms are capable of doing an incredible amount of good for your business. As Christi Eubanks from Gartner notes, “The role of the CDP is not to store the data, but to act as the connective tissue between multiple marketing tools and conduct the orchestration across web, mobile, email, social and more.” Different …

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