Month: November 2018

Behind the NYT Paywall: Six Lessons for Publishers of Any Size

The New York Times recently issued a report on their third quarter performance, which exceeded expectations. The Times now boasts more than three million digital subscribers, and their revenue from digital subscriptions was up 18 percent to $101.2 million for the quarter. This represents the ninth straight quarter of growth for the publisher—an impressive figure …

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UX for Baby Boomers | The Sterling Woods Group

UX for Baby Boomers

Last week we covered the ins and outs of creating a stellar user experience for the Millennial generation. Today, we turn our attention to the generation with the largest population: Baby Boomers. Born between 1946 and 1964, as of 2016 (the year for which we have the most recent Census data), there were 74 million …

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