Still working on that sponsored email newsletter even though open rates have fallen like a lead balloon and advertisers are pulling out? Still generating that marketing funnel report that your colleagues are ignoring? Still offering a product like a magazine that is so unprofitable, you’d be richer if you just shut it down? For a …
Find Your Curveball to Break the Initiative Inertia Cycle Read More »
Last week, we introduced the idea of initiative inertia. When you’re running your company on autopilot, you can’t make the quick corrections that are necessary when outside disruption strikes. But if you’re stuck in a rut, what can you do to get out of it? Today we’re going to go over the signs that your …
How to Save Your Business From Initiative Inertia Read More »
Last week on the blog, I introduced the concept of organizational inertia and took a look at some of the reasons that it happens in more established companies. Today we’re going to talk about the main symptom of organizational inertia: It’s what we term “initiative inertia.” What the research shows is that it has nothing …
