Month: February 2019

CreativeMornings: Building Membership Around Events | The Sterling Woods Group

CreativeMornings: Building Membership Around Events

Buzz! That alarm clock goes off on Friday at 6 a.m. You normally roll over and press snooze. But not today! There’s a CreativeMornings gathering this morning. If you’re unfamiliar with what they do, CreativeMornings organizes a series of in-person breakfast lectures for local creative communities around the world. The events are run by volunteers, …

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What Is Your Product Pyramid? | The Sterling Woods Group

What Is Your Product Pyramid?

Behold the power of upselling. Here are some compelling findings from Bain, Marketing Metrics, and McKinsey: The average conversion for a first-time purchaser is just 5-20 percent, while conversion on upsell offers is 60-70 percent. The average new e-commerce customer spends just $24.50, but the repeat customer spends $52.50 — more than double! It costs …

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