Behold the power of upselling. Here are some compelling findings from Bain, Marketing Metrics, and McKinsey: The average conversion for a first-time purchaser is just 5-20 percent, while conversion on upsell offers is 60-70 percent. The average new e-commerce customer spends just $24.50, but the repeat customer spends $52.50 — more than double! It costs …
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