Month: March 2019

Don't Assume a Membership Is For You | The Sterling Woods Group

Don’t Assume a Membership Is For You

Don’t assume a membership is for you. What? Is this statement coming from the same group that’s been celebrating memberships all year? Yup. It is. Look, we love memberships, and so do many companies across media, events, retail, restaurants, business services, financial services, and so on. But implementing a membership simply because it’s trendy, without …

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Memberships Are All Around Us! | The Sterling Woods Group

Memberships Are All Around Us!

2019 is the year of the membership. We’re seeing everyone, from the biggest corporates to the newest startups, embrace membership models. Memberships are helping established brands cater to their biggest fans—their whales—in a deeper, more meaningful way. They’re able to capitalize on their existing relationships and bring even more super-fans into the fold. Today, let’s …

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