Don’t assume a membership is for you. What? Is this statement coming from the same group that’s been celebrating memberships all year? Yup. It is. Look, we love memberships, and so do many companies across media, events, retail, restaurants, business services, financial services, and so on. But implementing a membership simply because it’s trendy, without …
2019 is the year of the membership. We’re seeing everyone, from the biggest corporates to the newest startups, embrace membership models. Memberships are helping established brands cater to their biggest fans—their whales—in a deeper, more meaningful way. They’re able to capitalize on their existing relationships and bring even more super-fans into the fold. Today, let’s …
We’ve discussed how memberships can help established businesses take performance to the next level. But what if you’re the new kid on the block? Let’s visit New Bedford, MA, nicknamed The Whaling City because during the 1800s, it was one of the most important whaling ports in the world. And you know we’re all about …
