When you hear the phrase “subscription service,” what kind of business comes to mind? Maybe it’s something like Dollar Shave Club or Blue Apron, some of the many popular subscription boxes out there. Perhaps it’s a newspaper or magazine; the publishing industry has been subscription-based (first in print and more recently, digital) since its inception. …
Dashboards are a key piece of managing any business. They bring together all of your relevant data into an easily digestible format, making it easy to understand what’s working, what’s not, and what you can do to make things better. At least that’s the plan. Most people are familiar with executive dashboard best practices: Link …
FIPP, the network for global media, recently released its 2019 Global Digital Snapshot. This report gives us an inside look at worldwide trends in digital publishing. Unsurprisingly, we’re continuing to see a shift towards paywalls and subscriptions. We at the Sterling Woods Group have been talking for years about why it’s the way forward for …
What Any Business Owner Can Learn from Publishing Industry Trends Read More »
Editor’s Note: This story is based on real-world facts, but given the sensitive nature of the issue, the names have been fictionalized so as not to violate any confidentiality agreements. We’ve talked a lot about how companies slice and dice their data to find their spin, a simple insight buried in their data. Sometimes this …
Running a business takes a lot of manpower, resources, and financing. There are countless tasks to undertake, and you and your team only have so many hours in the day and dollars in the budget. This might leave you wishing there was a way to get some of your work taken off your plate and …
Putting Your Biggest Fans to Work Through the Power of Brand Ambassadors Read More »
