Month: May 2019

What Would You Say You Do Here? 5 Steps to Clarify Your Paid Digital Membership’s Value Proposition

One of my favorite parts of the movie Office Space is when the deadpan consultants are brought in to interview Initech employees. They begin each session by asking in a monotone, “What would you say . . . you do here?” Sometimes when I’m visiting someone’s website, I find myself asking the same question. Being …

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