In 2018, we published a book entitled A Member Is Worth a Thousand Visitors. The book is anchored by a discussion of the five forces of online revenue growth through focusing on your best end users. My team and I identified these forces over two and a half years through hands-on experiments with our clients, …
One of my favorite parts of the movie Office Space is when the deadpan consultants are brought in to interview Initech employees. They begin each session by asking in a monotone, “What would you say . . . you do here?” Sometimes when I’m visiting someone’s website, I find myself asking the same question. Being …
We’ve written at length about the need for businesses to undergo a digital transformation. But enacting change is easier said than done! Adjusting your business model to be more digitally-focused means you need to recruit a digitally-focused team, too. Of course, if your organization exclusively interviews recruits from tech startups, you’ll have a team of …
