Do you have a dashboard for your business yet? If you do have one, is it working to its fullest potential? If your answer to either of those questions was no, then this is the article for you. A dashboard brings together all of your most critical business data in an easily digestible format. You …
I remember a business school professor proclaiming, “diversification is the only free lunch.” He meant that diversification is the only technique in finance that simultaneously lowers risk and increases returns (click here if you don’t believe me). I’d argue that there’s another free lunch in the business world: segmentation. Segmentation allows companies to simultaneously lower …
As marketers collect more and more data, managing and integrating it all has become increasingly difficult. The need to streamline all the pieces and parts to make informed decisions based on all data points, rather than a select few, is clear. Enter CDPs. Customer Data Platforms collect user data from multiple channels and match it …
