Month: August 2019

Free Lunch: The Power of Segmentation | The Sterling Woods Group

Free Lunch: The Power of Segmentation

I remember a business school professor proclaiming, “diversification is the only free lunch.” He meant that diversification is the only technique in finance that simultaneously lowers risk and increases returns (click here if you don’t believe me). I’d argue that there’s another free lunch in the business world: segmentation. Segmentation allows companies to simultaneously lower …

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Do You Need a CDP? | The Sterling Woods Group

Do You Need a CDP?

As marketers collect more and more data, managing and integrating it all has become increasingly difficult. The need to streamline all the pieces and parts to make informed decisions based on all data points, rather than a select few, is clear. Enter CDPs. Customer Data Platforms collect user data from multiple channels and match it …

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