In 2018, we published a book entitled A Member Is Worth a Thousand Visitors. The book is anchored by a discussion of the five forces of online revenue growth through focusing on your best end users. My team and I identified these forces over two and a half years through hands-on experiments with our clients, primary …
Any team within your organization can benefit from measuring and experimentation. Creating an environment that embraces a trial-and-error approach encourages your employees to strive for constant improvement. This is the heart of the agile principles, which were initially created for software developers but have been broadened for use by any type of team. The idea …
What Testing and Learning Can Do For Your Sales Team Read More »
Everyone loves a good bargain. Getting the best product for a great price is a nice feeling. And in today’s digital age, it’s easier than ever for consumers to shop around to find that option. A quick query online can turn up scads of businesses offering the exact same or very similar products, and the …
If you’re ready to adjust your business model to be more digitally-focused, it’s time to recruit a digitally-focused team, too. How do you cherry-pick the best digital people from your pool of candidates? Here’s how to screen resumes and ask interview questions that will help you discover the best digital people for several key positions …
