Month: November 2019

Using a Universal Customer View to Grow Your Business | The Sterling Woods Group

Using a Universal Customer View to Grow Your Business

Most organizations today understand the importance of collecting data on their customers. Many businesses, though, struggle to unify their data in a meaningful way. Data remains disparate, and so it ends up gathering dust. However, when companies can gather their data under one umbrella, they begin to create a universal customer view. This means that …

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Using Data to Shorten Your E-Commerce Sales Cycle | The Sterling Woods Group

Using Data to Shorten Your E-Commerce Sales Cycle

E-commerce has increasingly become a part of most business’s revenues. While you’ve likely seen obvious examples of this from traditional retailers, companies in other industries are embracing e-commerce tactics, too. Publishers are selling subscriptions and digital memberships. In the healthcare sector, pharmacies like PillPack and Capsule are offering online prescription fulfillment and delivery services. Direct-to-consumer …

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