While most people in the US are stuffing and basting the bird, preparing sweet potato casseroles, and baking pecan pies, retailers are preparing for two of the biggest days of their year. The holiday season is always the busiest time for B2C brands. The season kicks off with Black Friday and Cyber Monday, two days …
What B2B Companies Can Learn from Black Friday and Cyber Monday Read More »
Most organizations today understand the importance of collecting data on their customers. Many businesses, though, struggle to unify their data in a meaningful way. Data remains disparate, and so it ends up gathering dust. However, when companies can gather their data under one umbrella, they begin to create a universal customer view. This means that …
Using a Universal Customer View to Grow Your Business Read More »
E-commerce has increasingly become a part of most business’s revenues. While you’ve likely seen obvious examples of this from traditional retailers, companies in other industries are embracing e-commerce tactics, too. Publishers are selling subscriptions and digital memberships. In the healthcare sector, pharmacies like PillPack and Capsule are offering online prescription fulfillment and delivery services. Direct-to-consumer …
Using Data to Shorten Your E-Commerce Sales Cycle Read More »
If you run a business, you probably think you know your ideal customers. You imagine the traits they have in common and why it is that they all adore your brand. You develop new products and services based on what you think they’ll like. But where is this image of your ideal customer coming from? …
