Many in the business world have been abuzz about AI technology. Some have hailed it as a magic bullet. Others disparage it as a menace to society. As with most hotly-contested topics, the reality about AI is somewhere in between those two extremes. For businesses who know how to harness the technology properly, there can …
In the past, B2Bs would never have considered trying to model their sales processes after what B2Cs do. After all, selling to businesses is an entirely different beast than selling to individuals. While B2Cs may be able to convince consumers to make a purchase on a whim or entice them with deals and entry-level products, …
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