You’ve read the publications tossing around the big business buzzwords; things like predictive analytics, artificial intelligence, and machine learning. You’ve maybe even tried to incorporate some of this new technology into your organization’s operations and strategy. But have you done everything you can to wrangle data and find the insights that reliably drive revenue? More …
Just a few years ago, meal kits were the hot, new trend in food. Investors were throwing checks at the startups in the space, consumers were buying them en masse, and hordes of new companies with niche areas of focus were popping up to cater to specific dietary needs. Well, a lot has changed since …
Saving Meal Kits: Our Suggestions for Course Correcting a Struggling Industry Read More »
Let me guess. Your sales and marketing teams fight about leads. Your sales team complains that the leads generated by marketing are low quality, while your marketing team is frustrated that sales isn’t working marketing-qualified leads (MQLs) in a timely and effective manner. How did I know? Because this is so often the relationship between …
Quantity versus Quality Leads: The Age-Old Sales and Marketing Debate Read More »
There are very few things in business that lower risks while increasing returns. Segmentation is one of those “free lunches,” and that’s why we are such firm believers in incorporating segmentation into your strategy. Segmentation can help you better target your audience with appropriate marketing messaging, design new products that address the needs of specific …
10 Stats That Demonstrate the Power of Segmentation Read More »
