The phrase “big data” has been on the lips of every executive for several years now. Breathless presentations at conferences and glowing articles in business publications have extolled the virtues of big data. The promise of big data, the internet of things (IoT), machine learning, and artificial intelligence (AI) are all intertwined, and every leader …
When it comes to tracking customer behavior, some businesses only focus on that critical moment: immediately before, during, and after the sale. And of course, knowing who’s purchasing your products or services and understanding how much revenue you’re generating is important information! But if you’re only paying attention to what customers are up to right …
The Importance of Tracking Customers Across the Marketing and Sales Funnel Read More »
At the Sterling Woods Group, we’re dedicated to helping our clients find sustainable ways to grow revenue while reducing risk. How are we able to deliver on our promises continually? We have an expert team who stands by you every step of the way and a little pal we like to call Scout. Want to …
Data has changed the way we approach so many things in business. From product creation to customer retention to inventory management, data can improve efficiencies across the board. Marketing is no exception. By using the data you have on hand to segment your audience, you can boost your marketing ROI. Access to data on prospects …
Using Segmentation to Improve Your Marketing ROI Read More »
