“Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.” – Simon Sinek The coronavirus crisis is truly that—a crisis. It has affected life and work in ways we couldn’t have anticipated, and things will likely never be the same. No matter where you are …
The world of work is changing, and quickly. Two weeks ago, we were all showing up to our cubicles or offices, as we always did. Now, many have been thrown into a work from home situation overnight. With little to no preparation to lay the foundations for a strong remote team, the transition has been …
Work from Home Tips from a CTO Who’s Managed Remote Teams for Years Read More »
According to a 2019 survey from Bizzabo, most marketing departments spend nearly a quarter of their budgets on events. Now, with most events being cancelled, marketers are in a bind. What is the best way to reallocate those funds? Do you pivot to a virtual event, or redirect the money to an entirely different marketing …
The COVID-19 pandemic has suddenly thrown many workers from a traditional office environment into a remote situation with very little notice. While under normal circumstances, working from home can seem like a luxury, in reality it requires a certain amount of discipline, plus the right collaboration tools. For businesses and individuals who aren’t used to …
The first step to managing your external communications is ensuring that you have a plan in place. This is true whether times are good or bad, but it’s particularly important when you’re dealing with an unforeseen crisis. While a few short months ago no one could have predicted the scale and gravity of the COVID-19 …
Managing External Communications in Times of Crisis Read More »
Over the weekend, more and more brands announced that they were shuttering in-person stores as a result of the spread of COVID-19. From restaurants and bars to resorts and gyms to retailers, many businesses are making the difficult decision to temporarily cease business at their physical locations. That means now is the time to ensure …
We’ve all been inundated with coronavirus talk over the past week. Some of it has stoked fears, while some has made us feel better about humanity. In the midst of all the chatter, many brands are left wondering about their place in the conversation. Not only that, they’re concerned about how the pandemic will affect …
DIGEST: Your Guide to Staying Nimble in the Time of COVID-19 Read More »
In recent years, there’s been a global shift in consumer thinking. There’s now less focus on ownership and more of a desire for access to experiences. Consumers are looking to declutter their lives while maintaining access to creature comforts. A recent report from Zuora calls this the “end of the ownership economy.” This shift also …
I recently read The Automatic Customer by John Warrillow. His other book, Built To Sell, is on my personal top 10 list of business books worth reading, so I was excited to check out some of his other work. While I think the content in Built To Sell is hard to top, this book offered …
Experienced Executive to Guide Business Development Strategy NEWTON, Mass. March 2, 2020. – The Sterling Woods Group, a management consulting firm focused on data-driven insights and solutions, today announces that Dick Ryan, President of Mad River Media Advisors, will be partnering with the firm to lead their business development team. Ryan comes to work alongside …
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