According to a 2019 survey from Bizzabo, most marketing departments spend nearly a quarter of their budgets on events. Now, with most events being cancelled, marketers are in a bind. What is the best way to reallocate those funds? Do you pivot to a virtual event, or redirect the money to an entirely different marketing …
The COVID-19 pandemic has suddenly thrown many workers from a traditional office environment into a remote situation with very little notice. While under normal circumstances, working from home can seem like a luxury, in reality it requires a certain amount of discipline, plus the right collaboration tools. For businesses and individuals who aren’t used to …
The first step to managing your external communications is ensuring that you have a plan in place. This is true whether times are good or bad, but it’s particularly important when you’re dealing with an unforeseen crisis. While a few short months ago no one could have predicted the scale and gravity of the COVID-19 …
Managing External Communications in Times of Crisis Read More »
Over the weekend, more and more brands announced that they were shuttering in-person stores as a result of the spread of COVID-19. From restaurants and bars to resorts and gyms to retailers, many businesses are making the difficult decision to temporarily cease business at their physical locations. That means now is the time to ensure …
We’ve all been inundated with coronavirus talk over the past week. Some of it has stoked fears, while some has made us feel better about humanity. In the midst of all the chatter, many brands are left wondering about their place in the conversation. Not only that, they’re concerned about how the pandemic will affect …
DIGEST: Your Guide to Staying Nimble in the Time of COVID-19 Read More »
