Month: May 2020

Combatting Zoom Fatigue: Tips for Getting Everyone Engaged Virtually | The Sterling Woods Group

Combatting Zoom Fatigue: Tips for Getting Everyone Engaged Virtually

In mid-March, we suddenly found ourselves working from home. While some teams had been distributed all along, many more had to adjust very quickly to the realities of remote work. One of those realities is virtual meetings. These days, we’re all spending a lot more time on Zoom. For those of us used to in-person …

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Why You Should Increase Your Digital Ad Spend Right Now | The Sterling Woods Group

Why You Should Increase Your Digital Ad Spend Right Now

Many companies are freezing or cutting marketing budgets right now. Even the big guys like Google are reducing spend and freezing hiring. In times of crisis, marketing is often the first place leaders turn when looking to scale back. Marketing is seen as a nice-to-have, and when it comes down to funding the essential functions …

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Contributing to Your Community in the Time of COVID-19 | The Sterling Woods Group

Contributing to Your Community in the Time of COVID-19

Our team at the Sterling Woods Group has been hosting bi-weekly Campfire Chats for our community of executives throughout the COVID-19 crisis. We’re all leading through an uncertain, unprecedented time. We wanted to create a space where we could unite, share ideas, and help each other and those around us. At our most recent Campfire …

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