Month: July 2020

Why It Might Be Time to Switch from a Loyalty Program to a Membership Model | The Sterling Woods Group

Why It Might Be Time to Switch from a Loyalty Program to a Membership Model

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Elvis Presley. The Beatles. Beyoncé. These performers have done more than sing songs; they’ve built a powerful fandom. For their followers, it’s not just about the music. It’s about the persona behind that music. This phenomenon speaks to the crucial difference between loyalty programs and memberships. Loyalty programs make you feel nice about getting a …

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The Shift to Buying Local, and How Businesses Can Adapt to the Trend | The Sterling Woods Group

The Shift to Buying Local, and How Businesses Can Adapt to the Trend

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The pandemic has exposed many hidden vulnerabilities in the world of business. We’ve seen hundred-year-old brands like Neiman Marcus file for bankruptcy. Supply chains across industries have been upended. And even Zoom, which overall has fared well during the pandemic, came under fire for lax security measures and concerns around “Zoom-bombing.” In all of the …

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