Month: August 2021

Averages Lie: Going Beyond Basic Statistics To Find Your Best Customers | The Sterling Woods Group Blog

Averages Lie: Going Beyond Basic Statistics To Find Your Best Customers

When someone asks who your typical customer is, how do you answer? Chances are, you think about the largest segment of your audience. If that sounds correct, stop right there. Many companies mistake their average customer for their best customer. After all, if you’re selling mostly to one group, aren’t they the folks with the …

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Smarter Marketing Spend Through Customer Segmentation | The Sterling Woods Group

Smarter Marketing Spend Through Customer Segmentation

The customer segmentation process begins by identifying all the types of customers who buy from you. The next step is to zero in on the segments that generate the greatest revenue with the least amount of effort. Once you’ve found those high-value segments, it’s time to start engaging with them. When you focus your sales …

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Devise a New Way to Access Growth Capital | CEO Campfire Chat | Billy Libby | The Sterling Woods Group

Devise a New Way to Access Growth Capital

The traditional venture capital model has been around for years. Unproven startups raise rounds of financing in exchange for equity in their company. Eventually, they grow to a size and stability that allows them to access debt from lenders, but in the meantime, if they want growth capital, they have to give away a stake …

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Connect the Dots Between Buyer Personas and Revenue: Identify Your High-Value Segment | The Sterling Woods Group

Connect the Dots Between Buyer Personas and Revenue: Identify Your High-Value Segment

We recently explained the importance of crafting rich buyer personas based on data rather than anecdotal evidence. Very few organizations serve only one type of customer. Your buyer personas, therefore, represent a number of customer types you interact with regularly. The creation of detailed buyer personas can feel like an academic exercise. It’s about sorting …

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