When someone asks who your typical customer is, how do you answer? Chances are, you think about the largest segment of your audience. If that sounds correct, stop right there. Many companies mistake their average customer for their best customer. After all, if you’re selling mostly to one group, aren’t they the folks with the …
Averages Lie: Going Beyond Basic Statistics To Find Your Best Customers Read More »
Daniel Stone and Lou Montemayor don’t have an elevator pitch. When they founded Bandolier Media in 2015, they were focused squarely on social media marketing, but as a lean team of four, they’ve expanded capabilities over the years to meet the needs of clients. Now they do video marketing, commercials, and more. They are driven …
The customer segmentation process begins by identifying all the types of customers who buy from you. The next step is to zero in on the segments that generate the greatest revenue with the least amount of effort. Once you’ve found those high-value segments, it’s time to start engaging with them. When you focus your sales …
Smarter Marketing Spend Through Customer Segmentation Read More »
The traditional venture capital model has been around for years. Unproven startups raise rounds of financing in exchange for equity in their company. Eventually, they grow to a size and stability that allows them to access debt from lenders, but in the meantime, if they want growth capital, they have to give away a stake …
We recently explained the importance of crafting rich buyer personas based on data rather than anecdotal evidence. Very few organizations serve only one type of customer. Your buyer personas, therefore, represent a number of customer types you interact with regularly. The creation of detailed buyer personas can feel like an academic exercise. It’s about sorting …
Connect the Dots Between Buyer Personas and Revenue: Identify Your High-Value Segment Read More »
