Entrepreneur Stephan Aarstol dreamed Tower Paddle Boards into existence. After being introduced to the concept of dreamlining by reading Tim Ferriss, Stephan put it out into the universe that he wanted to start a surfing business. Several years later, when a friend introduced him to paddleboarding, something clicked. Stephan knew this was the path for …
Devising strategy and direction for your organization should never be a one-time event. Any number of factors can affect what your business does, how you do it, who you sell to, and where you fit within the context of your industry and the world at large. That’s why a segmentation exercise must be a regular …
Customer Segments Change: You Need a Segmentation Maintenance Plan Read More »
Devin Miller began his law career at a top 100 firm. And while he was serving big-name clients like Amazon and Intel, he found his direct client contact was limited and his impact felt minimal. He couldn’t shake the sense that he was just a cog in the wheel. He wanted to be a true …
Provide Winning Customer Care in Professional Services Read More »
